The importance of a Professional Headshot
Before you have your headshots taken there are a number of things you should think about such as the reason for getting a professional headshot, how you plan to use them and the visual branding messages you would like to communicate.
Headshots are professional portraits taken of actors, musicians, business women and men and job seekers. These supplement your resume or portfolio and give casting directors and agencies an idea of what you look like and how you may fit the job. Once hired, your headshot may be used to promote the company or the production you are in.
There are different types of headshots for various purposes, including commercial, glamour, theatrical and executive headshots.
Businesses have different marketing tools at their disposal. Some marketing tools are used for gathering customer data. The key is deciding which marketing tools you need to accomplish your primary objectives. Often you will use several different marketing tools.
With social media and our online presence playing such a huge role today in the success of our businesses, it is now more important than ever to be seen often, and in the best possible light.
The internet is one of the most widely used tools in marketing. Placing your headshot on your internet website can help build business by bringing in new customers and retaining existing ones. It is an opportunity to portray an image to your potential clients, to share your brand, and show the face behind the business.
A professional quality website can be an effective tool to display your headshot as it allows consumers to view products and services, hours and other information without having to spend time on the phone or driving to the location. Having your headshot displayed on the website enables the clients and consumers to have an idea of who they are dealing with. We forget that when potential customers are looking at a business online, they are also looking at who works there and how they conduct business.
Businesses use social media platforms such as Facebook, Twitter and LinkedIn to promote themselves. Businesses can update their profiles on these platforms regularly with information that customers need to know, including headshots of themselves.
Lawyers, consultants, students, designers and financial planners…why would they want to have their headshot on their business cards? Because it is great to put a face to a name, it reminds people who they talked to when they find the business card in their pocket.