In 2025, maintaining an active and consistent presence on social media is crucial for staying relevant. Here's a general guide on how often to post on each platform to maximise engagement and visibility:
Posting Frequency Recommendations
- LinkedIn:
- Post: 2–3 times per week.
- Focus on professional updates, thought leadership content, industry news, and company milestones.
- Avoid over posting, as LinkedIn values quality over quantity.
- Twitter (X):
- Post: 1–3 times per day.
- Share quick updates, engage in trending conversations, and post links to content like blogs or videos.
- Retweet and interact with others regularly to boost visibility.
- Facebook:
- Post: 3–5 times per week.
- Share engaging content such as events, behind-the-scenes updates, testimonials, and blog posts.
- Prioritize meaningful interactions over sheer volume of posts.
- Instagram:
- Feed Posts: 3–5 times per week.
- Stories: Daily, if possible.
- Use a mix of professional visuals, company culture highlights, and engaging stories to build authenticity and engagement.
- YouTube:
- Post: 1–2 times per week.
- Focus on high-quality, long-form content like tutorials, webinars, or behind-the-scenes videos.
- Consistency is key, so stick to a schedule your team can manage.
- TikTok:
- Post: 3–5 times per week.
- Keep the content short, entertaining, and relevant to your audience. Trends are critical here, so stay current.
- Pinterest:
- Post: 5–10 times per week.
- Pin fresh content regularly to stay visible, focusing on evergreen topics and visually appealing pins.
Engagement Best Practices
- Consistency is more important than volume. Choose a schedule you can maintain while ensuring quality.
- Monitor analytics to determine what frequency and content resonate most with your audience.
- Engage daily by responding to comments, messages, and mentions.
The key is to stay flexible. Adapt to trends and adjust your frequency based on audience behavior and platform updates.
