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Understanding a Headshot clients “Purpose”
How to get your peripherals correct !
What does my Headshot studio look like !
Where do professionals need to put their Headshots for maximum effect?
A professional headshot is a powerful tool for personal branding, and placing it in the right places maximises its impact. Here’s where you should use your headshot for maximum effect:
1️⃣ LinkedIn Profile & Banner
📌 Why? LinkedIn is your digital business card. A high-quality headshot makes you appear more credible and approachable.
✅ Set it as your profile photo for instant recognition.
✅ Consider adding a branded version to your LinkedIn banner (with your name, title, or business).
2️⃣ Company Website & "About" Page
📌 Why? Visitors want to see the people behind a brand. A polished headshot builds trust and humanizes your business.
✅ Use it on the Team/Bio page with a short introduction.
✅ Add it to your contact page or author sections if you write blogs.
3️⃣ Email Signature
📌 Why? Every email is a networking opportunity. A headshot makes your emails more personal and professional.
✅ Place it next to your name, title, and contact info in your signature.
✅ Tools like WiseStamp or HubSpot Email Signature Generator help create a sleek design.
4️⃣ Social Media Profiles
📌 Why? First impressions matter online! Use the same professional headshot across platforms for consistency.
✅ Facebook Business Page (especially if you're the face of your brand)
✅ Instagram & Twitter (X) – Helps build personal branding
✅ YouTube & TikTok – If creating content, use your headshot as your profile image
5️⃣ Online Portfolios & Business Listings
📌 Why? Potential clients or employers will check these pages before reaching out.
✅ Portfolio Websites (Behance, Dribbble, or your own site)
✅ Google Business Profile (especially for photographers, consultants, and small business owners)
✅ Upwork, Fiverr, and Freelancer Profiles – A professional headshot increases credibility for online gigs.
6️⃣ Virtual Meetings & Webinars
📌 Why? Your headshot should represent you even when your camera is off.
✅ Upload it as your Zoom, Microsoft Teams, or Google Meet profile picture.
✅ Add it to presentation slides or guest speaker bios if you host webinars.
7️⃣ Business Cards & Marketing Materials
📌 Why? A headshot adds a personal touch to printed materials.
✅ Business cards (especially if you're a freelancer, entrepreneur, or consultant).
✅ Brochures, flyers, and event materials – Helps with personal branding.
8️⃣ Job Applications & Resumes (Sometimes)
📌 Why? Some industries (like media, acting, and real estate) encourage adding a professional headshot.
✅ If appropriate, include it in your resume or CV (especially in creative industries).
✅ Some job application platforms allow you to upload a profile image.
9️⃣ Press Releases & Media Features
📌 Why? If you're featured in an article or interviewed, a strong headshot enhances your credibility.
✅ Send a high-quality version when being published or quoted in media.
✅ Include it in guest blog posts or podcast appearances.
🔟 Event & Speaking Engagements
📌 Why? If you’re a speaker or panelist, organizers will use your headshot in promotions.
✅ Upload a high-resolution version for event organizers.
✅ Use it on conference brochures, websites, and social media promos.
Bonus Tip: Keep It Consistent!
Using a number of high-quality headshot across all platforms makes you instantly recognisable and strengthens your personal brand.
Would you like help choosing the best style for your headshot? 😊
How to Prepare for an excellent Headshot Session
A professional headshot is an essential tool for making a strong first impression in today’s digital world. Whether you're updating your LinkedIn profile, refreshing your company website, or building your personal brand, preparing for your headshot session is key to achieving the best possible results. Proper preparation ensures that you look confident, polished, and professional in your final images. Follow this comprehensive guide to get ready for your headshot session and maximise your results.
1. Choose the Right Photographer
Selecting an experienced photographer is the first step in ensuring high-quality headshots. Look for a professional who specialises in corporate or personal branding photography. Review their portfolio to see if their style aligns with your vision. A good photographer will guide you through poses, expressions, and lighting setups to bring out your best features.
What to Look for in a Photographer:
- A strong portfolio with professional headshot samples.
- Experience in your industry or field.
- Positive client reviews and testimonials.
- The ability to provide direction and make you feel comfortable.
2. Plan Your Wardrobe Carefully
What you wear plays a major role in how your headshot turns out. Your outfit should reflect your industry and personal brand while ensuring that the focus remains on your face.
Wardrobe Tips for a Perfect Headshot:
- Stick to Solid Colours: Avoid busy patterns or loud prints that can distract from your face. Solid colours in neutral or jewel tones work best.
- Choose a Well-Fitted Outfit: Clothes that fit properly look polished and professional. Avoid anything too tight or too loose.
- Avoid Distracting Accessories: Keep jewellery simple and minimal. Small earrings or a classic watch are great options.
- Consider Layering: A blazer, sweater, or structured jacket can add depth and professionalism to your look.
- Prepare Multiple Outfits: Bring a few options to your session to see what works best on camera.
3. Grooming and Skincare Preparation
Looking fresh and well-groomed is essential for a great headshot. Taking care of your skin and hair in the days leading up to your session will help you look your best.
Skincare Tips:
- Stay Hydrated: Drink plenty of water to keep your skin looking fresh and healthy.
- Moisturise: Apply moisturiser the night before and the morning of your shoot to avoid dryness.
- Avoid New Skincare Products: Stick to your usual routine to prevent breakouts or allergic reactions.
Grooming for Men:
- Shave or Trim Facial Hair: If you prefer a clean-shaven look, shave on the day of the shoot to avoid stubble. If you have a beard, make sure it’s well-groomed.
- Get a Fresh Haircut: Schedule a haircut a few days before your session to allow it to settle naturally.
Grooming for Women:
- Hair Styling: Keep your hair neat and styled in a way that represents your everyday look. Avoid excessive hairspray or extreme styles.
- Makeup: Aim for a natural, polished look. Use matte foundation to reduce shine, and avoid overly bright lipstick or heavy eyeshadow.
- Eyebrows and Facial Hair: Groom your eyebrows and remove any unwanted facial hair a few days before the session.
4. Get Plenty of Rest the Night Before
A well-rested face looks fresher and more vibrant in photos. Try to get a full night’s sleep before your session to reduce puffiness and dark circles. Avoid alcohol and too much salt, as they can cause dehydration and bloating.
5. Practice Facial Expressions and Poses
A natural, confident expression can make a huge difference in your headshot. Spend some time in front of a mirror practicing different smiles and expressions to see what looks best. Your photographer will guide you, but having a few poses in mind can help you feel more comfortable.
Expression Tips:
- Relax Your Face: Avoid tense muscles or forced smiles.
- Smile with Your Eyes: A genuine expression comes from within. Think of a happy or proud moment to create an authentic smile.
- Try Different Angles: Slightly tilting your head or angling your body can add depth and dimension to your headshot.
6. Bring Essential Items to Your Session
Packing a few essential items can help you stay prepared and comfortable throughout your headshot session.
What to Bring:
- A hairbrush or comb for quick touch-ups.
- Oil blotting papers or translucent powder to reduce shine.
- Lip balm or a natural lip colour for hydration.
- A small mirror for last-minute checks.
- Backup outfits in case you want variety in your shots.
7. Choose the Right Background
Your background should complement your overall aesthetic and professional image. If you're shooting in a studio, discuss with your photographer whether a solid, neutral background or a branded colour works best for your industry. For outdoor or environmental headshots, consider locations that align with your profession (e.g., an office setting or an urban backdrop).
8. Stay Relaxed and Have Fun
Feeling nervous before a headshot session is completely normal, but the key to a great photo is confidence and ease. Take a few deep breaths before your session and trust your photographer to guide you. Remember, the more comfortable and natural you feel, the better your headshots will turn out.
Ways to Stay Relaxed:
- Listen to music that makes you feel confident.
- Take a few deep breaths to release tension.
- Engage in light conversation with your photographer to ease into the session.
Conclusion
Preparing for your headshot session is just as important as the session itself. By choosing the right wardrobe, focusing on grooming, practicing expressions, and staying relaxed, you can ensure that your headshot captures your best self. A well-prepared headshot showcases your professionalism, confidence, and personality—making a lasting impact on anyone who sees it.
