This is the recording of an interview i did with Andrew Kavanagh from Smart Business Choices. He was interviewing me about the importance of having a professional Headshot and a little bit about my process.
This is the recording of an interview i did with Andrew Kavanagh from Smart Business Choices. He was interviewing me about the importance of having a professional Headshot and a little bit about my process.
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Increasingly over the past few months I have been asked to evaluate Headshots & Profile Images and provide Feedback. I try to be as objective as possible & so I thought that this could become a service that people might enjoy that also gives me an opportunity to connect and create a dialogue around my favorite topic, Headshots.
The evaluation that I make looks at a number of areas, you could evaluate your own Image with the following guidelines –
Does the shot look amateurish or does it look like it has been taken with a Phone Camera ?
Is the subject clear & well lit ?
Is the subject in focus ?
Does the image have a busy background ?
Is the subject wearing a busy or non-professional looking top ?
Is it obvious that the person has been cut or cropped from a bigger Image ?
Is it obvious that the image was taken at a social function of some type ?
Are there any other people in the image ?
Are there any pets in the image ? If you are a working member of the RSPCA, it works. If you are a Sales person for a cosmetics company, is it relevant that you have a pet cat ?
If it is a full length image, can you see the face ?
Is the person doing some type of physical activity ? If you are using a shot of you Rock Climbing, fantastic if you are a rock climbing instructor ! If you are a Marketing Manager it doesn’t quite work !
Does the subjects expression look confident, natural and unforced or do they look “out to lunch”, “zoned out ” or like a deer in the Headlights.
Are the subjects eyes level with the camera. If the eyes are above the camera it can give the impression that you are looking down on the viewer and coming across as a snob or arrogant. Most people would have heard their Mum say ” don’t look down your nose at people ”
How many chins does the subject have ?
Most people I am sure can look at this list and make a pretty good evaluation of their own Image. Their next decision is, do I need a professional Photographer to take my Headshot. As a professional Headshot photographer of course I am going to Yes ! Whats a professional Headshot worth ? Its a little bit of a ” How long is a piece of string question” There are photographers that will do it for $50.00. If you pay $50.00 for your Headshot pay particular attention to the above points. A professional photographer that only charges $50.00 per shoot is probably struggling to make a living and be wary of the photographers that will stand you up against the wall and tell you to smile. Unless you a model that can smile on cue it may end up looking forced and not very warm.
A good professional Headshot should last you approx 3 – 4 years. If you come to my studio that’s less than $100.00 per year.
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About 2 years ago after some sound advice from my Business Coach – Rock Paper Scissors Coaching. I made the decision to niche myself into the Headshot Market.
There were a few contributing factors. This will be my attempt to explain them.
1. Research told me and my own personal experience confirmed that Social Media was here to stay and although it might change over time and in another 5 years it might not be Facebook or Linked In there will be something.
2. All of our online experiences, whatever they are, groups, social media, blogs, websites all involve providing a profile image of some type.
3. People want to do business with people not necessarily with companies.
4. Relationship marketing is growing and will continue to grow.
5. Our online profile along with our activity online will become as important as the products we sell.
6. We have become very imagery aware and can instantly tell the difference between a professional quality image and a snapshot.
Since I made the decision we have started to follow the Amercian trend and the desire for a Professional Quality Headshot for business and corporate identities has started to explode.
Statistics are now also starting to point to the need for a Professional Quality Headshot.
People spend 4 seconds evaluating you based on your Profile Image and on Linked In, if your Image is obviously not professional then 86% of people won’t even read your profile information.
In my next blog I will talk about my sessions and the 2 major principles they are based upon –
1. People hate having their photograph taken
2. Most people have never been taught about their face, how to hold their head, how to form expressions using their mouth,eyes & eyebrows that will ensure that they look confident, approachable, professional and more importantly look like themselves and show their personality.
I love this article about Headshots its gives some great advice about what not to do – https://www.marketingprofs.com/opinions/2012/23614/19-reasons-your-headshot-may-be-an-epic-fail
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Having staff photos or Headshots on your website is an essential part of your marketing strategy.
Clients want to see who they are doing business with and want to be able to put a face to the name when they go in to meet them. The need to be able to put a face to the name is equally important for your staff in customer service roles, or international teams, for senior management teams: anyone in the business.
Using a professional Photographer can pay dividends.
In recent times, prospective clients are getting selective and are willing to spend more time researching a company before they consider using them. Clients want to know exactly who they are dealing with before they part with their hard earned cash.
One way of making your company more accessible to the public is to display a short biography about staff members and a professional good quality photograph. It is becoming more and more important to make your company as customer friendly as possible to help you win the deal.
Everyone is an individual and they all have an individual role within a company, so it is important to set each person apart from their work colleagues. It is important to maintain a consistent flow with the style of the images, but it’s also important to make each image stand out in its own right.
Hiring a professional photographer to take your staff photos is the best option to ensure you get high quality photographs. Taking photos that are less than professional can mean the company lose out to a rival just because they did not see the value in using a professional photographer to improve their public image.
BradKay Photographix offer Professional top quality headshots that will impress.
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Your Headshot makes the first impression before you meet any industry professional. Your Headshot is your calling card and without a great headshot you will be at real disadvantage. Your Headshot gets you in the door – it gives you the opportunity to get a job.
Your Headshot should look like you as you normally look every day of the year.
It is important to keep your Headshots current if you engage someone online, as using an outdated Headshot it could create an awkward situation when you go for an interview in person because your online image is so different.
How will you know when it is time to update your headshots? If your appearance has changed/you have changed your appearance (cut your hair, dyed your hair, whitened your teeth, got braces, gone through puberty, grown a beard, aged, etc.).
As with everything, the opinions vary on when you should take new Headshots. Most people will give you the standard, “take new photos every two years” answer but is that really necessary? It varies with people. If you’re a male in his mid-40s, chances are you probably won’t change very much. In which case you just want to keep a good supply of printed Headshots on hand.
Kids will need Headshots every six to eight months. Agents and managers usually demand that you do this when you have kids or teens under the age of 16.
It’s important to stay fresh and up-to-date especially with commercial acting, where styles will change overnight.
When it comes down to it, you want to go with what works for you. With proper research, photographer, and printer, new headshots every six months can yield some great commercial success.
BradKay Photographix specializes in taking crisp, Professional Headshots to suit everyone. Have a look through our portfolio and give us a call to book your Headshots in today.
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Professional Headshots for LinkedIn
Linkedln, like any other social media, is a social networking platform. This means that people are networking with each other while revealing who they are and what they do. Linkedln reminds you to do this every time you log on by making sure your profile is 100% complete. Part of getting 100% completion is uploading your picture.
Adding a profile photo is one of the most commonly requested features of the Linkedln profile, primarily because many people tend to recognize their colleagues and classmates more reliably by face than by name. They say that a picture is worth a thousand words, and with this feature it will make it easier for people to form a richer professional connection online.
Putting up a photo isn’t enough. It needs to be the right type of photo.
Here are some tips for creating or choosing your LinkedIn Profile Image:
Linkedln profiles with great profile photos are SEVEN TIMES more likely to be viewed, so if you want recruiters to take a look at your page and consider you for a job putting a great profile picture is the aim.
Hiring a professional photographer would give you the best opportunity to getting that crisp headshot that recruiters won’t be able to pass on.
BradKay Photographix specialise in Headshot photography appropriate for Linkedlin Profiles and other social media platforms.
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